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 Bonum studium, optimus labor    

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NAME:

José Paulo Neves Correia Marques dos Santos

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ADDRESS:

Av. Carlos Oliveira Campos

 

Castelo da Maia

 

4475-690 Avioso S. Pedro

 

Portugal

 

 

PHONE:

+351 22 9866000

FAX:

+351 22 9825331

E-MAIL:

jpsantos@ismai.pt

 

 

 

WEB PAGES:

Socius – Research Centre in Economic and Organizational Sociology

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

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SHORT BIOGRAPHY:

 

Although originally a Chemical Engineer, José’s professional life has been mostly devoted to management in industry. After returning to academia he entered a PhD program on Neuroscience in Marketing, which concluded at the Technical University of Lisbon. His main interests are related to both these disciplines with an emphasis on Neuroscience of Behaviour, Social Neuroscience, and Brands. Other interests include Semiotics, mainly Peircean Semiotics, and the processes of assigning meanings to symbols, here included the emergence of meanings within social groups and the role of imitation in the social arena. In the Methodology area the interests are twofold: neuroimaging techniques as fMRI (functional Magnetic Resonance Imaging), TMS (Transcranial Magnetic Stimulation), tDCS (Transcranial Direct Current Stimulation), and fNIRS (Functional Near-InfraRed Spectroscopy), together with multivariate analytical tools of the functional data like ANNs (Artificial Neural Networks); and the construction of theory, with prominence to Grounded Theory, which is also a matter of concern and study.

 

 

   RESEARCH INTERESTS:

             - “Dog bites man” (and all the planes that do not crash)
             - Systems Neuroscience
             - Social Neuroscience
             - Behavioral Neuroscience
             - Brands and the Sociology of Brands
             - Peircean Semiotics, Meanings assignment, and Meanings grounding
             - fMRI, fNIRS, and TMS
             - Artificial Neural Networks
             - Grounded Theory


 




 


   FORTHCOMING CONFERENCES / SEMINARS:

 

 

 

 

 

 

 

 

 

 

 


   SUPERVISION:

 

Cláudia Lopes (ISCTE – University Institute of Lisbon): Exploring the influence of cultural aspects in country performance with Game Theory: The case of Finland and Portugal

Synopsis: being both peripheral, Portugal and Finland have some communalities; however, the economic performance of these countries is significantly different; we hypothesize that differences in cultures lead to differences in performance; the idea is to use Games Theory (Dictator Game, Trust Game, Risk Game, Competition Game, Prisoner’s Dilemma, Public Goods Game, and Third-party Punishment Game) in order to study the constructs altruism, trust, trustworthiness, attitudes toward risk, competitiveness, cooperativeness, prosociality, and social sanction & selfishness in citizens of both countries in order to find cultural differences that give support to differences in performance. (in collaboration with Laurea University of Applied Sciences)

 

Suhely Ribeiro (ISMAI – University Institute of Maia): Studying the participation of the mirror neuron system in Asperger syndrome with mu suppression (EEG)

Synopsis: several authors have been relating the impairment of the mirror neuron system with Asperger syndrome; such impairment may be the cause of their deficits in empathy, mainly in understating emotions in others; we will test this theory using mu-suppression; mu waves supposedly grounds on the mirror neuron system and are suppressed during social tasks like viewing faces expressing emotions.

 


   PUBLICATIONS:

 

Legend:

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Book section

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Journal article

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Conference paper

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Conference poster

 

2012

 

 

Descrição: paper

Santos, J. P., Moutinho, L., Seixas, D., & Brandão, S. (2012). Neural correlates of the emotional and symbolic content of brands: a neuroimaging study. Journal of Customer Behaviour, 11(1), 69-93. doi: 10.1362/147539212X13286273975319

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Santos, J. P., Seixas, D., Brandão, S. & Moutinho, L. (2012). Neuroscience in Branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions. Journal of Brand Management, 19(9), 735-757. doi: 10.1057/bm.2012.32

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2011

 

 

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Santos, J. P., Seixas, D., Brandão, S., & Moutinho, L. (2011). Investigating the role of the ventromedial prefrontal cortex (vmPFC) in the assessment of brands. [Original Research]. Frontiers in Neuroscience, 5(77). doi: 10.3389/fnins.2011.00077

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Santos, J. P., Moutinho, L. (2011). Tackling the cognitive processes of brands' assessments using artificial neural networks and whole brain fMRI acquisitions. Paper presented at the IEEE International Workshop on Pattern Recognition in NeuroImaging – PRNI 2011, Korea University, Seoul, Republic of Korea. doi: 10.1109/PRNI.2011.22

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Santos, J. P. (2011). Neuroscience in Marketing: An fMRI-based Perspective on Brands. Ph.D. Thesis, Technical University of Lisbon, Lisbon. handle: 10400.5/3087

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Santos, J. P., Ferreira, H. (2011). Sequencing brain networks that support cognitive processes in a sub-TR timeframe using independent component analysis (ICA) and Granger causality. Poster presented at the III Annual Meeting IBILI, University of Coimbra, Coimbra, Portugal.

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2010

 

 

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Santos, J. P. (2010). Using ANNs to analyze fMRI data. Poster presented at the NN2010 – Summer School on Neural Networks in Classification, Regression and Data Mining, INEB & ISEP, Porto, Portugal.

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Santos, J. P., Moutinho, L., Seixas, D., & Brandão, S. (2010). Perceiving brands after logos perception: an event-related fMRI study. Paper presented at the 6th Thought Leaders in Brand Management International Conference, Università della Svizzera italiana, Lugano, Switzerland.

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2009

 

 

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Santos, J. P., Moutinho, L., Seixas, D., & Brandão, S. (2009). Brands and the mirror neurons system. Poster presented at the 2009 NeuroPsychoEconomics Conference, Life & Brain Centre, University of Bonn, Bonn, Germany.

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Santos, J. P., Seixas, D., Brandão, S., & Moutinho, L. (2009). Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings. Paper presented at the 38th EMAC Conference, AudenciaÉcole de Management, Nantes, France.

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2008

 

 

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Santos, J. P. (2008). Preferring brands due to emotional content and social relevance. Paper presented at the Consumer Neuroscience Colloquium, Université de Paris 1 Panthéon - Sorbonne, Paris, France.

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Santos, J. P., Seixas, D., Brandão, S., & Moutinho, L. (2008). Looking inside brains for the emotional content and for the social relevant meaning evoked by brands. Poster presented at the 2008 Autumn School in Cognitive Neuroscience, University of Oxford, Oxford, UK.

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Santos, J. P., Seixas, D., Brandão, S., & Moutinho, L. (2008). Neural correlates of emotional and symbolic brands’ content. Paper presented at the 2008 ConNEcs - Conference on NeuroEconomics, Copenhagen Business School, Copenhagen, Denmark.

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Santos, J. P., Brandão, S., & Seixas, D. (2008). Neuromarketing: how Neuroscience can help get into the minds of the consumers. A study on commercial brands. Paper presented at the XVIII Luso-Spanish Conference on Management, Faculdade de Economia, Universidade do Porto, Porto, Portugal.

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2007

 

 

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Santos, J. P., Brandão, S., & Seixas, D. (2007). Neuromarketing: valence assessments of commercial brands. A Functional Magnetic Resonance Imaging (fMRI) study. Paper presented at the 9th International Forum on the Sciences, Techniques and Art Applied to Marketing, Facultad de Ciencias Economicas y Empresariales, Universidad Complutense de Madrid, Madrid, España.

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Santos, J. P., Brandão, S., & Seixas, D. (2007). Brands as social tools: an fMRI study differentiating implicit and explicit brands impressions. Poster presented at the 2007 Conference of The Society for NeuroEconomics, Hull (MA), USA.

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